About
I’m Roberto — musician, podcaster, and the one doing the work at Morning Tempo. I help small businesses build websites that get found, in English, Spanish, or both.
My Story
As a kid growing up in Fort Worth, I was really into Batman, Lego (the old-school kind that left you to the devices of your own imagination), Corgi cars, Hot Wheels, comic books, tree-climbing, doodle bugs, GI Joe (with Kung Fu Grip), monster movies, monster models, masked wrestlers, and Cracker Jacks. At around age ten, my mind was blown when I saw The Rolling Stones on TV for the first time.
I didn’t know it then, but all those fascinations were ingredients for what would become a career stitched together from music, marketing, and technology — and eventually, Morning Tempo.
Inspiration
The name was inspired by a website called Maybe Friday (MaybeFriday.com). I love that URL and wish I’d thought of it first. The owner is a web designer, engineer, and photographer — none of which you’d guess from the name. What you do gather is that she’s creative.
I wanted a business name that didn’t outwardly say technology or art. Something people could draw their own conclusions about, especially those who know me. A name I could build a brand story around. I happen to be a drummer and a singer; music performance and collaboration is my Zen.
tempo |ˈtempō| noun (pl. tempos or tempi)
- The speed at which a passage of music is or should be played.
- The rate or speed of motion or activity; pace: the tempo of life dictated by a heavy workload.
“Tempo” made the short list because it’s a musical term. “Morning” came in because I couldn’t go with a day of the week — Friday was taken, and Wednesday and Saturday didn’t feel original. Mostly, though, I’m a morning person. Morning is meditation, reflection, routine, exercise, coffee — the start of everything, every day.
What Morning Tempo does now
Morning Tempo started as an entrepreneurial-minded web, technology, and audio shop. The work has since narrowed and sharpened. Today, the focus is on what small business owners actually need: a website that works, and a way for the right people to find it.
That means SEO, web design and development, and — for clients in the creative space — podcast production. One person, start to finish. Bilingual when you need it.
How I work
The entrepreneurial side of Morning Tempo comes from my years in tech startups and my interest in living a life that lets me do the things I love while helping people who are less fortunate.
My mantra: solve problems with a people-first mindset.
With love and gratitude,
Want to talk? Here’s how to reach me.